Virginia Tech rebranding was overdue
College Football Share

Virginia Tech rebranding was overdue

Consistency in uniforms, lettering and logos important to identity

Virginia Tech calls it a re-branding, but it’s actually the Hokies’ original branding. The Hokies previously had no brand identity.

But one began to develop upon Frank Beamer returning to his alma mater in 1987 and quickly building a football national player. Football, with the right leadership from its head coach and support from its athletic director, is a rising tide that lifts all boats. ... 

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Tom Shanahan

Tom Shanahan

Tom Shanahan is an award-winning sportswriter and the author of "Raye of Light". Tom has also written for the San Diego Union-Tribune, Voice of San Diego,,, and Gameday Central. He has won multiple first-place awards from the San Diego Press Club and first place from the Copley News Service Ring of Truth Awards. The National Football Foundation/San Diego Chapter presented him its Distinguished American Award in 2003 and USA Track and Field’s San Diego Chapter its President’s Award in 2000.

Raye of Light: Jimmy Raye, Duffy Daugherty, the integration of college football and the 1965-66 Michigan State Spartans

By Tom Shanahan; Foreword by Tony Dungy; August Publications

Purchase Raye of Light from Barnes and Noble, or from August Publishing.

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