Photo: Army's rebranding effort.
Army's efforts to rebrand the West Point athletic program with logo and uniform identity reminds of Michigan State's successful effort a few years ago.
Athletic Director Mark Hollis noted that several schools are known for a Black "S" that Michigan State used. But now the Spartans' logo and uniforms highlight a Spartan helmet that is unique to Michigan State and historically correct with the ancient Spartans of Greece.
Learn more about Army's rebranding by clicking here:
--- Tom Shanahan has featured Army, Navy and Air Force athletes for nearly 30 years in the San Diego Union-Tribune, Rivals.com and the Raleigh News and Observer. He attended his first Army-Navy Game after John Feinstein wrote in his book on the rivalry, “A Civil War,” everyone should attend the Army-Navy Game at least once.