Army debuts rebranding West Point athletics
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Army debuts rebranding West Point athletics

Black Knights debut a uniform style for the athletic program to combine Army and West Point identity

Photo: Army's rebranding effort.

Army's efforts to rebrand the West Point athletic program with logo and uniform identity reminds of Michigan State's successful effort a few years ago.

Athletic Director Mark Hollis noted that several schools are known for a Black "S" that Michigan State used. But now the Spartans' logo and uniforms highlight a Spartan helmet that is unique to Michigan State and historically correct with the ancient Spartans of Greece.

Learn more about Army's rebranding by clicking here:

Army West Point Athletics


--- Tom Shanahan has featured Army, Navy and Air Force athletes for nearly 30 years in the San Diego Union-Tribune, and the Raleigh News and Observer. He attended his first Army-Navy Game after John Feinstein wrote in his book on the rivalry, “A Civil War,” everyone should attend the Army-Navy Game at least once.

Tom Shanahan

Tom Shanahan

Tom Shanahan is an award-winning sportswriter and the author of "Raye of Light". Tom has also written for the San Diego Union-Tribune, Voice of San Diego,,, and Gameday Central. He has won multiple first-place awards from the San Diego Press Club and first place from the Copley News Service Ring of Truth Awards. The National Football Foundation/San Diego Chapter presented him its Distinguished American Award in 2003 and USA Track and Field’s San Diego Chapter its President’s Award in 2000.

Raye of Light: Jimmy Raye, Duffy Daugherty, the integration of college football and the 1965-66 Michigan State Spartans

By Tom Shanahan; Foreword by Tony Dungy; August Publications

Purchase Raye of Light from Barnes and Noble, or from August Publishing.

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